Our client, an eCommerce company, is looking for an experienced and competitive Brand Manager to improve the company’s reputation and drive growth by translating brand segments into plans and go-to-market strategies.
The ideal candidate’s key responsibilities include managing a diverse range of business functions such as branding, trends and pricing analysis, product development, and communication with vendors overseas.
Conduct market research to ensure that their company’s products, services, and product lines are appealing to current or potential customers in order to improve brand positioning and consumer insights
Monitor market trends, consumer markets, and competitors’ activities in order to stay ahead of the competition and tailor branding strategies accordingly
Establish innovative and creative branding strategies by aligning the organization’s brand image and campaigns across various e-commerce platforms, and develop action plans to increase sales and profitability
Work closely with the digital marketing team to set up and optimize product details for traffic acquisition, sales, and conversion using digital marketing channels such as PPC, SEO, Display, affiliates, email marketing, and social media platforms.
Manage a business-to-business relationship with vendors overseas, ensuring that product distribution standards and contracts are met
Establish ROI and key performance indicators (KPIs) that include performance specifications, cost and price parameters, market applications, and branding campaign results
3+ years of proven working experience as a Brand Manager or Associate Brand Manager
Proven ability to translate market research and trend results into value propositions for product information on eCommerce platforms
Proficiency in market research, surveys, and data analytics and ability to deliver an exceptional branding strategy based on the set criteria.
Excellent written and verbal communication skills and relationship-building skills are required so that feedback can flow effectively throughout the organization
Demonstrate strong attention to detail and critical thinking skills, to ensure accurate branding strategies, product planning, and execution of innovative ways to connect products on eCommerce marketplaces
Excellent skills in developing and updating product listings on various eCommerce marketplace, including keyword research, SEO, copy, images, and product specifications